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Successfully Marketing Your Company as a Senior Entrepreneur


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Guest post by Karen Weeks, elderwellness.net


Your marketing efforts play a big role in your company’s success. While senior entrepreneurs might assume that marketing is simple to handle, you do need to use the right approach. Otherwise, you might fail to connect with your customers.


Thankfully, it isn’t difficult to develop a winning strategy. If you aren’t sure where to begin, here are some tips for successfully marketing your company as a senior entrepreneur. This is the kind of resource you can find on Coach Win’s website and blog.


Sharpen Your Skills

While many entrepreneurs jump straight into the world of marketing, going back to school to hone your business and marketing skills is usually a better choice. By earning an online business degree in programs like leadership, business management, or marketing, you give yourself solid footing, ensuring you have the know-how to make your company a success.

Going further and earning your MBA to boost your business acumen is another great option. You can learn about economics, accounting, corporate finance, and marketing. Plus, by choosing an online program, you get the flexibility you need to balance school, work, and family.


If you don’t have the time to complete an (online) degree or certificate program, or if you need to bring your product or service to market as quickly as possible, there are plenty of marketing and business development seminars and workshops these days. Just do your research and due diligence before committing any of your hard-earned money.


Do the Right Research

Before you tackle any marketing activities, you need to do some digging. Market research and competitive analysis are both critical parts of the equation. They help you learn more about your target audience and any differentiators that separate your company from competitors.


While conducting your research, you’ll learn more about:

· Demand

· Seasonality Impact

· Market Size

· Market Saturation

· Discovery Paths

· Competitor Price Points


Along the way, you’ll find out how to position your product in a way that speaks to your target audience, increasing the odds that they’ll convert into buyers.


Solidify Your Brand Voice Across Platforms

Once you have an idea of how to reach your target audience, you need to establish a singular brand voice. Essentially, that involves defining your company’s outward personality, ensuring that you’ll communicate with customers using the same tone, style, and mood.

Once you solidify your brand voice, you want to use the same approach across all digital platforms. You may need to update your website and social media profiles to create alignment, ensuring they are clearly parts of the same whole. By doing so, you make your content feel more cohesive and familiar, something that can boost customer loyalty and ultimately lead to more sales.


Go Digital with Your Marketing

Today, digital marketing often needs to be a priority. Many people rely heavily on their smartphones to research products and services and make purchases. As a result, having a robust digital presence can help you achieve your goals with greater ease.


Usually, the easiest and most cost-effective way to begin is social media. Start by getting business accounts on Facebook and Instagram, as they’re both popular and provide you with critical tools, including metrics, analytics, and built-in shopping options.


If you’re not sure how to create a standout digital marketing campaign for social media, you may want to enlist help from a professional. You can look for digital marketing specialists, social media managers, or similar freelancers or agencies, giving you access to critical expertise about image selection, content creation, and hashtag use.


If you want to organize your related files for later, consider compressing them into PDFs before storing them on your hard drive or in the cloud. They take up less room while maintaining image quality. Plus, they’re easier to share, making them a strong option if you decide to work with a digital marketing agency or freelancer.

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